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The Scoop and Blender

5 Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it's important to not see it simply as a magic…
Scoop
ScoopOctober 9, 2016
The Scoop and Blender

Watt / Why I Won’t Tour Anymore

After my band The Thermals released our seventh record, We Disappear, in March of this year, we toured the United States for close to six…
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ScoopOctober 9, 2016
The Scoop and Blender

20 record labels to follow on Instagram

Having scoured the internet for the best record shops to follow on Instagram and scrolled ’til our fingers bled in search of the internet’s best…
Scoop
ScoopOctober 8, 2016
The Scoop and Blender

Yeah, People Still Buy Songs, Especially When They’re 69 Cents

There’s an experiment going on in Apple’s iTunes Store that not many are paying attention to, but it just might prolong the download side of…
Scoop
ScoopSeptember 29, 2016
The Scoop and Blender

“Their technologies don’t and won’t last. Our art – if we do it right – will.” – T Bone Burnett’s AmericanaFest Keynote

Bashing Spotify and YouTube is easy. But T Bone Burnett did much more than that during his keynote address given at AmericanaFest, the Americana Music…
Scoop
ScoopSeptember 29, 2016
The Scoop and Blender

Music SEO – 7 Lessons in Brand Optimization for&nbsp2015

For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a…
Scoop
ScoopSeptember 29, 2016
The Scoop and Blender

10 Tricks to Make Yourself a YouTube Master

You might think there’s not much to YouTube—just find a video you want to watch and press play—but Google’s engineers are adding new hidden features…
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ScoopSeptember 29, 2016
The Scoop and Blender

7 Habits Of Highly Ineffective Artists

While we spend a lot time trying to figure out what it is that successful artists do in order to be so, it is perhaps equally…
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ScoopSeptember 29, 2016
The Scoop and Blender

Record Labels Need Change Of Culture In ‘Dashboard Era’ Of The Music Industry

Valued at $1.7 billion and with 7 billion monthly global content views, this is a company that has original creative content at the heart of…
Scoop
ScoopSeptember 3, 2016
The Scoop and Blender

The Ultimate Guide to Facebook’s Pixel Manager

The “Facebook pixel” isn’t the kind of pixel you’d find on a display monitor; it’s a short string of code you place on the pages of…
Scoop
ScoopSeptember 3, 2016
The Scoop and Blender

I Wanted To Spend $40 At Your Show, But Instead I Spent $0

Here a concert attendee recounts his disappointment after visiting the merch table following a concert, only to find their supply of records tragically depleted, and issues a…
Scoop
ScoopSeptember 3, 2016
The Scoop and Blender

Music Sampling: Breaking Down the Basics

To better understand sampling, a practice which has become ever easier with the development of new technologies, an entertainment and media attorney takes a back-to-the-basics…
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ScoopSeptember 3, 2016
The Scoop and Blender

Old Music Is Outselling New Music For The First Time Ever

Even Adele can't save the legacy music industry... Old music is outselling new music for the first time ever, according to Nielsen.  Some of its…
Scoop
ScoopSeptember 3, 2016
The Scoop and Blender

15 Reality Checks Young Musicians Need To Hear

While young musicians unquestionably have a lot of talent and inspiration to bring the table, a lack of knowledge about the realities of an industry as…
Scoop
ScoopSeptember 3, 2016
The Scoop and Blender

How to Grow Your Band’s Instagram

With over 300 million active users, Instagram has become an incredibly important tool for self-promoting artists. In this article we examine how bands and musicians…
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ScoopSeptember 3, 2016
The Scoop and Blender

4 Reasons Why Your Business is Wasting Time on Social Media

I love social media as much as the next marketer, it can be an amazing medium for creating brand awareness, spreading content, and creating conversation. But social…
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ScoopSeptember 3, 2016
The Scoop and Blender

Artist loses 14 years’ worth of work after Google shuts down blog

Dennis Cooper's blog, which he started in 2002, was suddenly removed without warning from Google's blogging service Blogger and now he is considering suing the…
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ScoopJuly 16, 2016
The Scoop and Blender

Facebook to Change News Feed to Focus on Friends and Family

Iceberg Dead Ahead...... Oh it's not that bad if you want to see what your Aunt Bessie had for lunch. However, if you've been banking…
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ScoopJuly 2, 2016
The Scoop and Blender

The Devaluation of Music: It’s Worse Than You Think

In their many (justified) laments about the trajectory of their profession in the digital age, songwriters and musicians regularly assert that music has been “devalued.”…
Scoop
ScoopJuly 1, 2016
The Scoop and Blender

Big Data, Engagement, And The Superfan Snow Job

Technology and business people are obsessed with data. They’re obsessed with tools that can analyze, spit out reports, and create infographics. And now they want…
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ScoopJuly 1, 2016
The Scoop and Blender

Stop Thinking Of​ Sampling As Theft

Sampling is often demonized within the music industry, with many feeling that the practice is a form of theft. This perception may be unfair however…
Scoop
ScoopJuly 1, 2016
The Scoop and Blender

Streaming Music is Ripping You Off

If you subscribe to a subscription music service such as Spotify or Apple Music you probably pay $10 a month. And if you are like…
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ScoopJune 30, 2016
The Scoop and Blender

Sixx:A.M hit back at YouTube: ‘Where’s the response from Larry Page?’

Sixx:A.M have hit back at YouTube’s statement declaring co-operation with the artist community, accusing the platform of inaction in the past and demanding a response from…
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ScoopJune 29, 2016
The Scoop and Blender

HD Vinyl Patent Proves Market Forces Can Save the Vinyl Record

For some time, independent record labels have expressed concern about Vinyl hype and the very real problems caused by the production bottleneck.Read the full story…
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ScoopJune 29, 2016
The Scoop and Blender

How The Lumineers Struck The Right Balance On Social Media, Drove Direct-To-Fan Sales Of Their #1 Record [Case Study]

Even though you might say; "Well the Lumineeers are a big band. Sure this worked for them, but we are a really small band and…
Scoop
ScoopJune 29, 2016
The Scoop and Blender

Apple’s Brain Trust — Iovine, Reznor, Cue and Kondrk — on Streaming’s New World Order and Why ‘We All Should Be’ Worried

Twelve months of Apple Music have brought the service 15 million paid subscribers and, for its architects, a sense of optimistic, if slightly cautious, calm.Read…
Scoop
ScoopJune 15, 2016
The Scoop and Blender

YouTube risks doing ‘irreparable damage to the future of artists’

You may not like Nikki Sixx as much as we do around the Milkshake offices, but you should. I say forget about the music (if…
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ScoopJune 13, 2016
The Scoop and Blender

Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide

We've said it before and we'll say it again. Don't trust robots. They are dastardly entities. I'm sure this post will be used in my…
Scoop
ScoopJune 7, 2016
The Scoop and Blender

Troy Carter pledges to ‘protect the voice of artists’ at Spotify

And we wish him all the luck in the world! Spotify has hired major artist manager Troy Carter as Global Head of Creator Services –…
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ScoopJune 7, 2016
The Scoop and Blender

The Music Industry’s Big Data Problem

In an industry that is a slow to adopt to tech as is possible, this article is not surprising. But we're not sure it's all…
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ScoopJune 5, 2016
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