The Scoop and Blender

How The Lumineers Struck The Right Balance On Social Media, Drove Direct-To-Fan Sales Of Their #1 Record [Case Study]

By June 29, 2016 No Comments

Even though you might say; “Well the Lumineeers are a big band. Sure this worked for them, but we are a really small band and I don’t see how it will work for us.” Or a Billboard #1 ain’t what it used mean”. Or “The Lumineers, you gotta be kidding me.”  We think you should read this. There is no harm in learning. And we think you will learn a lot from this article. 

Following a two month pre-order campaign, The Lumineers latest album Cleopatra debuted at #1 on the Billboard 200. Here we look at how the band’s careful use of social media over that two month period contributed to their massive success.

Read the full story here.