The Scoop and Blender

Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide

By June 7, 2016 No Comments

We’ve said it before and we’ll say it again. Don’t trust robots. They are dastardly entities. I’m sure this post will be used in my Robots vs. Scoop trial. But you gotta stand up against the machines. 

Ok also don’t trust digital advertising numbers either.

Bots are a constant thorn in the side of the digital advertising industry. They are becoming more sophisticated, and thus more difficult to track and remove. And with the rampant fraud, advertising online might seem a futile endeavor.

Read the full story here.