The Scoop and Blender

Why is Twitter investing in headphone startup Muzik?

By January 21, 2016 No Comments
Q: What should you do if your social media platform is struggling and your are bleeding executives like there is no tomorrow?
A: Invest in a headphone company of course.

If you answered the above correctly give yourself 10 points. If you can remember the last time Twitter thought it was a good idea to get involved with music give yourself 20 points. And if you tweet us the answer well send you a sticker right your your front door. Hint: I didn’t go well.

Twitter has invested in ‘connected headphone’ company Muzik, and the company’s products will be on display at Twitter’s stand at tech trade show CES in Las Vegas this month. The deal marks Twitter’s first hardware investment.

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