7digital boss talks “Third Wave” digital music customers

What if the “comes with music” business model finally has found the right time? It sure didn’t work before. But we can remember when people thought it was a good idea for MySpace to start a record label.

“The digital music industry has convinced itself that the tiny proportion of people who currently listen to music on streaming services are the people who will shape the future of it. No industry works like that! No industry is shaped in the way early adopters adopt it.”

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