It seems like these days the music business is changing faster than you can point and click.

Let’s be frank. There’s a great saying, “Don’t build your dream home on rented land. If you are relying on social media platforms to be the main point of contact on the web for you and or your band, you are doing just that.

Let’s be extra frank. Facebook, Twitter, Soundcloud, Snapchat et al. don’t care about you or your creative career. They care about how much time you spend on their site and how many people you interact with while you are logged in. So stop it. Wise up.

We aren’t saying you shouldn’t spend all day snapchatting or tweeting if that’s your thing. We are saying that if you are trying to build your business there, you are at best uninformed and at worst a sucker. The only platform that really matters is your website. If you don’t believe us then answer these questions:

  • Why should your profile on some other company’s page rank higher then your website?
  • Where are you selling your e-commerce?
  • Where are people signing up for your mailing list?
  • Who is looking after your SEO?
  • Who controls your direct channel of communication to your fans?
    • Do they encourage you to buy advertising to reach your fans?

At Milkshake we think those are much more important things than vanity metrics, because our landlord doesn’t take “likes” as currency. We are happy to share our digital music views, knowledge, and more. From vinyl to streaming from SEO to e-commerce, and all stops in between, we’ve got you covered. People are throwing the word transparency around like a nerf football these days. We think it’s a word to live by.

So that is just what we do. We provide a transparent audit of your web presence and help you build a better one.